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It needs to be attacked on all fronts. Gas mileage needs to be improved; electricity usage needs to be decreased; habits have to be changed.
If this move toward more energy efficient lighting is not important, do you think the government could have withstood the pressure from lobbyists? Advertising has encouraged excessive usage of energy for years. Advertising is just a more subtle means of directing people's behavior. It requires stronger measures to respond.
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Quite simply, our nation will never again be properous and competitive if we bow to the demands of the eco-left to make energy rare and expensive. It needs to be cheap and plentiful. At the same time, we should work to cut emissions of REAL pollution (not CO2)even further.
And there currently is not a great similiarity between transportation energy and the power grid. The only nexus there is perhaps nat gas which serves both sectors. Making the transistion to electric vehicles or even hydrogen vehicles (which require electricity to create the fuel stock), will require that electricity be plentiful and cheap. Much more capacity and different means of distribution.
Not gonna get there by replacing light bulbs and living like moles..
And what "advertising" was used to brainwash me into being a profulgate energy waster? Who paid for the "please let your children leave the lights on" campaign? I totally missed that...