Quote:
Originally Posted by whell
It is a great car. It's a great piece of engineering. It has been in development for years before Obama took office. It is surrounded by a great product development and support team.
...and yet the market economics for the vehicle are all wrong.
http://www.reuters.com/article/2012/...88904J20120910 |
Cept that article is dead wrong. That is not how you cost out something like a new automotive technology. It was just recently written that using the same approach, the first new Ford Fusion sold lost Ford $2 billion. Thankfully, once they sold the second one, the loss dropped to only $1 billion per vehicle.
Lets keep in mind that when the Prius was launched gas was under $1 a gallon. They have now sold more than 2 million of them, even though they lost a ton of money on each one when it entered production. Same deal for the Honda Insight.