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Agreed. People won't go green voluntarily unless it's a "no pain" situation.
That said, I think the technology should be persued. I also think that the current crop of hybrids is kind of half-baked transitionary technology and that if I was the sort of person looking at one (I'm not), I'd wait a couple of years and buy a full electric vehicle or one that only uses an internal combustion engine to charge the fuel cell.
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