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I think it's as simple as tribal bonding. Each party creates an image or brand and as a result of our upbringing and needs we identify with one.
As with any group we identify with we tend to dress and act like them. Blindly adopting the views of our party then is no more than a natural extension of this bonding exercise.
As we know tribal bonding is an unconscious drive within us grown from self preservation IE safety in numbers. Sadly, given that this mechanism is primal it is not likely our partisan nature will leave us anytime soon.
I have always though that a sad part of political bonding is when people go to the poles and vote against their own best interests in an instinctive reflex to group association.
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