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Originally Posted by nailer
The market responded to the marketing ploy and the company canned those responsible for its adverse impact on sales. Bud's response was appropriate.
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Question is who is the market which whell is avoiding to mention.
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Anheuser-Busch facilities face threats after Bud Light backlash
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics,” according to a spokesperson. “From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
A few days after the post was published, musician Kid Rock posted an Instagram video of himself shooting cases of Bud Light. “F**k Bud Light, F**k Anheuser-Busch,” he said. The video has garnered nearly 1.8 million views. Some conservatives called for a boycott.
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Anheuser-Busch became an easy target for the anti LGBT wingnuts, though one must wonder why Busch even embarked on this. Most of their customer base is MAGA.
https://www.cnn.com/2023/04/20/busin...ats/index.html