I sure like this guy.

Fast_Eddie · #1 08-18-2010, 05:41 PM

https://salsa.wiredforchange.com/o/6...&tag=shower_fb

Our Mayor here in Denver is about the best politician I've ever seen. I like him a lot. He's running for Governor of Colorado. He just posted this on his facebook page- the first ad they're running. We'll see if he can actually win. This kind of thing doesn't go over well with folks. He didn't say anyone was evil or suggest that if he loses Colorado will go bankrupt or anything!

Boreas · #2 08-18-2010, 06:04 PM

Nah, he's all wet!

John

d-ray657 · #3 08-18-2010, 06:08 PM

Eddie, I'll bet you would have been proud to put that one together. No sir, no dirty politics from that guy. Looks like he is running a clean campaign. He should be showered with praise for his efforts. You Colorado Democrats can't let his campaign go down the drain.

Regards,

D-Ray

finnbow · #4 08-18-2010, 09:17 PM

Wouldn't it be great if it actually forced his opponent to run substantive adds? I'm not sure if the GOP is capable since Lee Atwater/Karl Rove developed the GOP's campaign strategy, however.

Fast_Eddie · #5 08-18-2010, 10:06 PM

Quote:

Originally Posted by finnbow

Wouldn't it be great if it actually forced his opponent to run substantive adds? I'm not sure if the GOP is capable since Lee Atwater/Karl Rove developed the GOP's campaign strategy, however.

I would bet all I own or will ever own that they will go negative. I think Hick has a shot. I sure hope so. Would be amazing to see him win.

Boreas · #6 08-18-2010, 10:53 PM

Quote:

Originally Posted by Fast_Eddie

I would bet all I own or will ever own that they will go negative. I think Hick has a shot. I sure hope so. Would be amazing to see him win.

He'd be a nice complement to Brian Sweitzer. Two progressive western governors.

John

Boreas · #7 08-18-2010, 11:08 PM

Quote:

Originally Posted by finnbow

I'm not sure if the GOP is capable since Lee Atwater/Karl Rove developed the GOP's campaign strategy, however.

I don't think they can. I really don't. Atwater and Rove aside, the Republicans have been playing dirty for so long it's all they know. And, of course, it has worked for them.

The real problem is that all the faux outrage they've been giving vent to over the years has turned into genuine hatred for some of them. They've faked it until now they've actually convinced themselves that the Dems are evil tax and spend socialist America haters. The way that Republicans have been conducting themselves on the floor of the House and Senate is ample proof of the genuine hatred they feel for the Democrats.

John

merrylander · #8 08-19-2010, 07:17 AM

Not only for Democrats but also for the nation as a whole. The only thing thety believe in is their divine right to rule and rake in the money.

Fast_Eddie · #9 08-19-2010, 09:49 AM

Quote:

Originally Posted by d-ray657

Eddie, I'll bet you would have been proud to put that one together.

Man, I wish I could do something that good. It's hard to explain- it's so simple. The good ones always are but for some reason it's really hard to get to simple. That's what advertisers are supposed to do- take complex ideas and distill them down to simplicity that you can communicate in a few seconds or a few words.

That's why some of us folks in the "business" (though being a local hack, I'm sure the agency guys would dispute that I'm in the same business they're in) get so excited when people nail it. "Got Milk?" or "Just do it" really are very good. There's no question on a research project that gets you to those. They whittle an idea down to it's essence and communicate it like a laser.

Way off on a tangent now, but you guys can watch this in the promos for your local news stations. They do research and ask things like "On a scale of one to ten, how important to you is coverage of breaking news?" Everyone answers some fairly high number because, after all, covering braking news is our job. It's kind of like asking "in selecting a car, how important is a steering wheel?"

So the promo guy makes a spot that says "we cover breaking news better than anyone else in (insert your city here)". Like making the car commercial "and when you want to turn on to another street we've included a steering wheel to allow you to change direction".

Nike didn't ask "in selecting sports equipment, how important to you is 'just do it'?" They almost certainly asked questions about a company understanding the ethos of athletes. Do you want to buy shoes from a company that really understands what motivates runners? Is it important to you that the people making the shoes are runners themselves? Things like that. Local news guys will get that information and promote "we understand (city name) because we're from (city name)." Once again, spouting back exactly the language from the research. Nike took the idea that the research uncovered and distilled it down to "Just do it".

I am getting set for my 5 mile run right now. Nobody wants to go out for a run on a dreary day. But you have to do it and stay on your training schedule to reach your goal. You just have to put your shoes on and go. Just do it. They got it right. I get that they understand what motivates me.

Shoot, I wish they made shoes that worked for me. I'd buy them. But I pronate so much I damn near wear orthopedic running shoes.

Sorry for the way, way, way off topic post. There's your marketing lesson for the day. Writing these thoughts up helps me stay focused. Doubt anyone made it this far, but if you did, thanks for reading! And I'd be happy to take any questions after the lecture. It will help boost your participation grade at the end of the semester.

Take care,

Ed